Previous Wise Words -- Archive Listing

Wise Words Archive - Click on title to go there.

	Title	Author	Company	Source
1	Tag Lines as a Marketing Tool	Elizabeth J. Goodgold	The Nuancing Group	New Product News
2	The Endline: Important Tool Or Hackneyed Device?	Brian Donaghey and Steve Wateridge	The Research Business International	Admap
3	34 Ways to Write a Slogan.	Alan Sharpe	Alan Sharpe Copywriting	Marketing (Canada)
4	Positioning Before Branding What Every CEO should understand	Michael Smock and Rod Watkins	Darwin's Crucible	Darwin's Crucible White Paper Series
5	What a Little Endline Can Do A Sara Lee Case History	John Crowther	Banks Hoggins O'Shea/FCB	Admap
6	Registering Slogans As Trade Marks	Anon	The Institute of Trade Mark Attorneys	Direct
7	What's My Line?	Brett Shevack	Partners & Shevack/Wolf Shevack Inc.	Direct
8	Sprechen Sie Deutsch? Not In Too Many German Ads!	Jack Willhoft	Jack Willhoft	Direct
9	How to Protect Your Slogan Malice in Dallas	Timothy R V Foster	AdSlogans.com	Direct
10	Names That Cannot Be Trademarked	Anon	Brand Fidelity	Direct
11	The Psychology of the Slogan	Valerie Noble	Valerie Noble	Direct
12	Tips On Taglines	Larry Chase	Web Digest For Marketers	Direct
13	The Spearhead of Branding	Earl Carter	Earl Carter	Direct
14	DELETED	DELETED	DELETED	DELETED
15	The Advertising Slogans of The Billion Dollar Club	Suzanne Bidlake	Suzanne Bidlake	ACNielsen
16	Creating An Impact Developing An Ad That Packs A Punch	Dennis Altman	Dennis Altman	U of KY School of Journalism & Telecommunications
17	How To Write A College Slogan	George Felton	Columbus Society of Communicating Arts	Direct
18	Protecting Slogans	Ivan Hoffman, B.A., J.D.	Ivan Hoffman, B.A., J.D.	Direct
19	The end of the end line	Harriett Green	Campaign	Campaign
20	Creating effective names and taglines that will attract new business	Robert Middleton	Action Plan Marketing	Action Plan Marketing
21	Advertising Slogans And Distinctiveness: Nestlé vs Mars UK	Charles Swan	The Simkins Partnership	The Simkins Partnership

Previous Wise Words -- Archive Listing