| SLOGAN | ADVERTISER | YEAR | VIEW AD | MEDIA STILL |
| Access. Your flexible friend. | Access | 1978 | |  |
| Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.' | Alka Seltzer | 1976 | |  |
| You're in good hands with Allstate. | Allstate | 1956 | |  |
| Don´t leave home without it. | American Express | 1975 | |  |
| Think different. | Apple Macintosh | 1998 | |  |
| Reach out and touch someone. | AT&T | 1979 | |  |
| Vorsprung durch technik. | Audi | 1984 | |  |
| We try harder. | Avis Rent A Car | 1962 | |  |
| Making the unmissable, unmissable | BBC iPlayer | 2008 | |  |
| Ah, Bisto! | Bisto | circa 1919 | |  |
| The ultimate driving machine. | BMW | 1975 | |  |
| The quick picker upper. | Bounty | 1960 | |  |
| When you got it, flaunt it. | Braniff Airlines | 1967 |
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| The world's favourite airline. | British Airways | 1983 | |  |
| It's good to talk. | British Telecom/BT | 1994 | |  |
| A little dab'll do ya. | Brylcreem | 1949 | |  |
| Have it your way. | Burger King | 1973 | |  |
| Are you a Cadbury's Fruit & Nut case? | Cadbury's Fruit & Nut | 1978 | |  |
| And all because the lady loves Milk Tray. | Cadbury's Milk Tray | 1968 | |  |
| Calgon, take me away. | Calgon | 1998 | |  |
| I'd walk a mile for a Camel. | Camel | 1921 |
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| M'm! M'm! Good! | Campbell's Soup | 1935 | |  |
| I bet he drinks Carling Black Label. | Carling Black Label | 1986 | |  |
| Probably the best lager in the world. | Carlsberg | 1973 | |  |
| Australians wouldn't give a XXXX for anything else. | Castlemaine XXXX | 1984 | |  |
| Please don't squeeze the Charmin. | Charmin | 1964 | |  |
| The Citi never sleeps. | Citibank | 1970 | |  |
| Does she or doesn't she? | Clairol | 1964 |
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| The antidote for civilization. | Club Med | 1982 |
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| The pause that refreshes. | Coca-Cola | 1929 |
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| It's what your right arm's for. | Courage Tavern Ale |
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| Look, Ma, no cavities! | Crest | 1958 | |  |
| A diamond is forever. | De Beers Consolidated | 1948 | |  |
| Free enterprise with every copy. | The Economist | 1990 |
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| Go to work on an egg. | Egg Marketing Board | 1957 | |  |
| Put a tiger in your tank. | Esso | 1964 | |  |
| When it absolutely, positively has to be there overnight. | Federal Express | 1982 | |  |
| Cats like Felix like Felix. | Felix | 1989 | |  |
| Hand-built by robots. | Fiat Strada | 1979 | |  |
| No FT, no comment. | Financial Times | 1982 | |  |
| Capitalist tool. | Forbes |
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| Say it with flowers. | FTD (Interflora) | 1917 |
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| Say no to no say. | Greater London Council | 1984 |
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| Guinness is good for you. | Guinness | 1929 |
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| My goodness, my Guinness! | Guinness | 1931 |
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| Don't be vague. Ask for Haig. | Haig Scotch Whisky | 1934 |
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| When you care enough to send the very best. | Hallmark | 1934 | |  |
| Happiness is a cigar called Hamlet. | Hamlet | 1960 | |  |
| If you want to get ahead, get a hat. | Hat Council | 1934 |
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| We answer to a higher authority. | Hebrew National | 1965 | |  |
| Heineken refreshes the parts other beers cannot reach. | Heineken | 1974 | |  |
| Beanz meanz Heinz. | Heinz Baked Beans | 1966 | |  |
| I think, therefore IBM. | IBM | 1988 | |  |
| It is. Are you? | The Independent | 1987 | |  |
| Grace... space... pace. | Jaguar | 1950s |
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| Nothing runs like a Deere. | John Deere | 1972 | |  |
| Snap! Crackle! Pop! | Kellogg's Rice Krispies | 1932 | |  |
| Finger lickin' good. | KFC | 1952 | |  |
| We all adore a Kia-Ora. | Kia-Ora |
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| Have a break. Have a Kit-Kat. | Kit Kat | 1957 | |  |
| You can break a brolly but you can't k-nacker a Knirps. | Knirps | 1981 | |  |
| Because I'm worth it. | L'Oreal | 1973 | |  |
| Betcha can't eat just one. | Lay's | 1981 | |  |
| Originals never fit | Levi’s Originals | 2008 |
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| You don't have to be Jewish to love Levy's. | Levy's Rye Bread | 1967 |
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| The milk chocolate melts in your mouth, not in your hand. | M&Ms | 1954 | |  |
| A newspaper, not a snoozepaper. | The Mail on Sunday | 1988 | |  |
| A Mars a day helps you work, rest and play. | Mars | 1965 | |  |
| Good to the last drop. | Maxwell House | 1915 | |  |
| Tastes so good cats ask for it by name. | Meow Mix | 1976 | |  |
| Merrill Lynch is bullish on America. | Merrill Lynch | 1973 | |  |
| Where do you want to go today? | Microsoft |
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| Got Milk? | Milk | 1993 | |  |
| Milk's gotta lotta bottle. | Milk Marketing Board | 1982 | |  |
| It's Miller time! | Miller |
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| Safety fast. | MG | 1933 |
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| When it rains, it pours! | Morton Salt | 1911 |
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| Lick the lid of life | Muller | 2007/08 | |  |
| I love New York. | New York | 1977 | |  |
| Just do it. | Nike | 1988 | |  |
| The future's bright. The future's Orange. | Orange | 1994 | |  |
| Be humankind | Oxfam | 2008 | |  |
| Ask the man who owns one. | Packard | 1925 |
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| Preparing to be a beautiful lady. | Pear's Soap |
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| Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi. | Pepsi Cola | 1973 | |  |
| You'll wonder where the yellow went when you brush your teeth with Pepsodent. | Pepsodent | 1956 | |  |
| It takes a tough man to make a tender chicken. | Perdue | 1972 | |  |
| Sometimes you feel like a nut, sometimes you don't. | Peter Paul Mounds | 1953 |
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| If it's on, it's in. | Radio Times | 1991 |
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| I liked it so much I bought the company. | Remington | 1979 | |  |
| It's a lot less bovver than a hover. | Qualcast Concord | 1985 | |  |
| Schhh…You-Know-Who. | Schweppes | 1962 | |  |
| The Uncola. | Seven Up/7 Up | 1973 |
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| You can be sure of Shell. | Shell Oil | 1982 | |  |
| It's a Skoda. Honest. | Skoda | 2000 | |  |
| WotalotIgot! | Smarties | 1961 | |  |
| For mash, get Smash. | Smash | 1970 | |  |
| Children's shoes have far to go. | Start-Rite Shoes | 1945 |
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| Reassuringly expensive. | Stella Artois | 1981 | |  |
| Raise your hand if you're sure. | Sure | 1984 | |  |
| You know when you've been Tango'd. | Tango | 1994 | |  |
| All the news that's fit to print. | The New York Times | 1896 |
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| Don't just book it. Thomas Cook it. | Thomas Cook | 1981 | |  |
| It takes a licking and keeps on ticking. | Timex | 1956 | |  |
| Which twin has the Toni? | Toni | 1946 |
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| Hello Tosh, gotta Toshiba? | Toshiba | 1984 | |  |
| The car in front is a Toyota. | Toyota | 1997 | |  |
| Fly the friendly skies. | United Airlines | 1966 | |  |
| Be all you can be. | US Army | 1981 | |  |
| We drink all we can. The rest we sell. | Utica Club | 1965 |
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| It's everywhere you want to be. | Visa | 1988 |
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| Drivers wanted. | Volkswagen | 1995 | |  |
| Think Small. | Volkswagen | 1962 | |  |
| What we want is Watney's. | Watney's | 1950s |
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| Where's the beef? | Wendy's | 1984 | |  |
| Breakfast of champions. | Wheaties | 1935 | |  |
| You give us 22 minutes, we'll give you the world. | WINS Radio, New York | 1965 |
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| Let your fingers do the walking. | Yellow Pages | 1964 | |  |
| The appliance of science. | Zanussi | 1981 | |  |