As an investigation into the logographic qualities of cartoon characters, 48 people were asked to draw Mickey Mouse according to the image they had in their head. The result became a booklet that folds out into a poster.
The main text explores the bounderies of what a logo could be, i.e. the recognizability of people and objects as brands. A secondary text is a transcript of the Mickey Mouse Club March, a song that was sung in a television show called the Mickey Mouse Club, that featured during the ending of Stanley Kubrick's Full Metal Jacket.
It was conceived as part of a project called the Grey Press, which was a digital private press which tried to control as many element of the design process as possible. Both typefaces in this design were made for the Grey Press.
client: the Grey Press | date: 2008 | format: screen-printed poster, edition of 50 | size: 36,2 x 54,3 cm