Shocking billboard commissioned by the local government in Papakura, New Zealand

July 14th, 2009 by Vanessa Ruiz

Shocking billboard commissioned by the local government in Papakura, New Zealand to warn drivers of the hazards of driving on wet roads.  I can’t help but feel that these billboards might actually cause an accident or two…  And I must quote my co-worker Matt here “What if it was a sunshower? All pretty outside, and then omg children bleeding profusely from their face!”  Indeed.

Client:Papakura / Franklin District Councils
Agency:Colenso BBDO, Auckland
Production Company:Roller Coaster Design
Creatives:Steven Boniface (Photographer)
Nick Worthington (Executive Creative Director)
Emmanuel Bougneres (Art Director)
Nick Worthington (Copywriter)

Street Anatomy