| 1994 | December
Birth of Agent Provocateur at 6 Broadwick Street, Soho, London |
| 1999 | November
The now famous and award winning www.agentprovocateur.com was launched to become one of the most sought after sites, gaining over 43 million hits a month. |
| 2000 | March
Agent Provocateur adds a touch of spice to Marks & Spencer undies. Commissioned by the high street giant to design an exclusive line of sumptuous smalls, the 'Salon Rose' range brings luxurious designer lingerie to the masses. |
| 2000 | August
Marked the launch of Agent Provocateurs first signature fragrance by the same name. |
| 2001 | November
The Agent Provocateur Annual is released to the public for the first time. A Sporting Life is the ultimate guide to saucy outdoor and more importantly indoor pursuits. This book marked the first of Agent Provocateurs annual collectors catalogues. |
| 2001 | December
Proving that Agent Provocateur really is the most erotic lingerie in the world Kylie Minogue shows the world how to do it in the 90 second cinematic sizzler 'Proof'. The official advert ran in cinemas in the London area and exclusively at agentprovocateur.com where over million people viewed it. An unofficial version traveled the world via email reaching people up to 4 times a day and coined the phrase 'Viral Marketing'.
|
| 2003 | June
Agent Provocateur launches a nationwide search for real women to feature in their new campaign. Thousands of applicants apply casting is extended for extra days, Agent Provocateur invite 50 to final casting. From this, 15 are chosen to front the campaign. The final 15 become Agent Provocateur's deadly agents. |
| 2004 | February
Agent Provocateur's venture into the world of music - 'Peep Show' is launched. Written and produced by Joseph Corré and Luca Mainardi, the album showcases thirteen eclectic tracks |
| 2005 | February
Happy birthday Agent Provocateur! Agent Provocateur celebrates a decade of provocation at Café de Paris on Valentines day during London Fashion Week |
| 2005 | September
The launch of 'Exhibitionist' a collection of photographs featuring the famous shop window displays, this book was the first official book released in a subsequent succession of Agent Provocateur erotic publishing ventures. |
| 2006 | September
Marks the launch of Agent Provocateurs phenomenal and groundbreaking film 'The Four Dreams of Miss X'... |