The format starts with the thought, the desire , then it gets physical, there is taste, sensation, movement, then comes the fantasmical portion, the smoke begins to take on its own form, all represented by the series of visuals, and then transforms into something more, represented by the music change , whereby the smoke transforms into the ether/spirit , and you may have noted that there is an eerie part at the last clip, where it looks like there is a face in the smoke/spirit/ether, then you can make out like a smoky white shape floating up in the smoke, into the ether, then pans up to a temporary manifestation of the ethers visage ....figures dancing and applauding up in the clouds. These are the Architects of desire, whom have beckoned up part of a humans essence, through the act of smoking , illustrated by the floating white shape rising up to them, as they await its arrival , their mealticket, a package of transformed human desire, like a sacrificial demand.....