BBC NEWS | Technology | Video appears in paper magazinesVideo appears in paper magazines
Magazine publishers are beginning to experiment with new technologiesThe first-ever video advertisement will be published in a traditional paper magazine in September.
The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.
The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.
The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.
Each chip can hold up to 40 minutes of video.
The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.
VIDEO TECHNOLOGYScreen uses liquid crystal display (LCD) technologyEach is 2.7mm thick with 320x240 resolutionCan store 40mins of videoBattery can be recharged via mini-USBRechargeable battery lasts up to 70 minsDeveloped by LA-firm AmerichipThey will appear in 18 September editions of the magazine distributed in Los Angeles and New York.
It's believed the new technology will cost much more than normal print ads.
However, BBC correspondent Rajesh Mirchandani said that in an increasingly competitive market, advertisers have realised that it is more important than ever to create attention for their product.
He likened the technology to the Daily Prophet - a newspaper with moving pictures described in the Harry Potter books.
It is not the first time that publishers have experimented with digital technology in magazines.
Last year, for example, men's lifestyle magazine Esquire published the first using e-ink technology, with a cover that flashed in alternating patterns.
E-ink is the technology used in the Sony Reader and Amazon Kindle electronic books.
Americhip, the developer of video-in-print, has also created magazine technology that appeals to various senses, including smell.
@mrjyn
August 20, 2009
Video appears in paper magazines | BBC NEWS | Technology
Thawed Michael Jackson Leftovers Refrozen - Joe Jackson Postpones Funeral - Says, 'Not interment' | TMZ.com
Michael Jackson Burial Postponed, Daddy Says | TMZ.comMichael Jackson Burial Postponed, Daddy Says
Posted Aug 20th 2009 2:36PM by TMZ Staff
Michael Jackson's burial is being postponed two days, according to his dad.
Joe Jackson tells TMZ the burial has been pushed to August 31, because there are things the family needs to get in order before Michael is laid to rest.
Jackson was scheduled to be buried on August 29, what would have been his 51st birthday.
Story developing...
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"Human Torch" Dies After Mall Blaze | NBC Miami
"Human Torch" Dies After Mall Blaze | NBC Miami
Miami HeraldThe woman who set herself on fire in a crowded Miami mall last week has died.
Cecilia E. Casals died yesterday at Jackson Memorial Hospital, five days after setting herself ablaze at the Mall of the Americas, according to the Miami Herald.
The 42-year-old had third-degree burns throughout most of her body after she poured a flammable substance on her body, set herself on fire and walked through the mall last Thursday.
Casals made it out of the mall and into the parking lot, according to witnesses. Several concerned people who saw the amazing and disturbing sight were burned while trying to put out the flames.
Shoppers React to Woman on Fire
"It looked like a big fireball," eyewitness John Torres said. "I know she lost all her clothing."
Casals was eventually extinguished. Police believe Casals was trying to kill herself through self-immolation.
According to her husband, Casals had mental issues and had recently spent extensive time seeking psychiatric help. But court records also show that Casals had legal woes as well and was accused of attempting to kill her ex-boyfriend in 2004 and was still on probation on drug trafficking charges from 2008. The attempted murder charge was dropped.