MAJUSCULE sequence
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MAJUSCULE sequence
Majusculer, verbe intrans.,hapax.
Prévert,Paroles,1946, p. 7).
Ceux qui majusculent ceux qui chantent en mesure\
REM. 1.
Majusculaire, adj.,hapax, au fig., synon. Je suis las d'être un cas particulier, de monter en épingle mon moi majusculaire, ma perle noire (H. Bazin,Mort pt cheval,1949, p. 289).
Prononc. et Orth.: [maʒyskyl]. Att. ds Ac. dep. 1694. Étymol. et Hist. 1. [xves. adj. lettres majuscules «lettres plus grandes que les autres qui s'emploient en tête d'une phrase, d'un nom propre, etc...» (Pièce du XVes. ds Guérin)]; 1529 [éd.] (G. Tory, Champfleury, fo44 rods Gdf. Compl.: une demye croix en lettres majuscules); 1718 subst. (Ac.); 2. 1611 «de grande taille» (Cotgr.). Empr. au lat. class. majusculus «un peu plus grand», dimin. de major, neutre majus «plus grand» compar. de magnus «grand». Fréq. abs. littér.: 174. Bbg. Doppagne (A.). Majuscules, abrév., symboles et sigles. Paris, 1979, 104 p. _ Husson (A.). Une Approche graphique de la majuscule et de son emploi ds l'impr. In: La Ponctuation. Paris-Besançon, 1977, pp. 151-168.
[En parlant d'une lettre, d'un caractère d'impr.] Qui est plus grand et d'une forme particulière par rapport aux autres lettres. Synon. capitale; anton. minuscule.Caractère majuscule. Une petite fille ne me prend pas au sérieux et écrit mon nom sans lettre majuscule (Renard,Journal,1905, p. 975).V. capitale1ex. 3:Ceux qui veulent se figurer nettement la bataille de Waterloo n'ont qu'à coucher sur le sol par la pensée un A majuscule. Le jambage gauche de l'A est la route de Nivelles, le jambage droit est la route de Genappe, la corde de l'A est le chemin creux d'Ohain à Braine-L'Alleud. Le sommet de l'A est Mont-Saint-Jean, là est Wellington...Hugo,Misér.,t. 1, 1862, p. 377.♦ P. métaph. L'église de Saint-Pierre-Port (...) donne la bienvenue à ceux qui arrivent et l'adieu à ceux qui s'en vont. Cette église est la majuscule de la longue ligne que fait la façade de la ville sur l'océan (Hugo,Travaill. mer,1866, p. 430).− Emploi subst. fém. Une majuscule; grande, petite majuscule; une majuscule enluminée, ornée. La majuscule se met en tête du premier mot d'un alinéa, après le point final et aussi après le deux points s'il annonce une citation, aux noms propres de personnes et de choses, aux noms de lieux géographiques (É. Leclerc,Nouv. manuel typogr.,1932, p. 128).V. alinéa ex. 2.♦ [P. réf. à l'emploi de la lettre majuscule à l'initiale d'un subst. abstr. personnifié] Est-ce que tu me crois capable du grand amour, du grand, avec majuscule? (Bernanos,Mauv. rêve,1948, p. 963).B. − Au fig., fam. et plais. De grande taille; important. Anton. minuscule.Je vais pour vous (...) Dire mon chapelet jusqu'au grain majuscule (Rostand,Cyrano,1898, III, 7, p. 134).Une fumée d'une noirceur majuscule annonça l'usage incendiaire du goudron détourné de son utilisation viticole (Hamp,Champagne,1909, p. 169).Une colère majuscule, une colère telle qu'un homme n'en fait pas trois d'aussi belles dans sa vie (Duhamel,Notaire Havre,1933, p. 226).
Source and notes
Panasonic
2013
Rien Segers, Multinational Management: A Casebook on Asia's Global Market Leaders (2016).
A better way forward.
Michelin
C. Richard Weylman, The Power of Why: Breaking Out in a Competitive Marketplace (2013).
A diamond is forever.
DeBeers
1948
N.W. Ayer & Son
Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History (2008), p. 129.
A little dab'll do ya!
Brylcreem
Susan Wilson, One Good Dog (2010), p. 296.
A mind is a terrible thing to waste.
United Negro College Fund
1970s
Young & Rubicam
George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
All in or Nothing.
Adidas
Darren Woolley, Top 50 Marketing Management Posts of 2015 (2015)
Always Coca-Cola.
Coca-Cola
1993
Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p. 398.
Always low prices. Always.
Walmart
Bob Ortega, In Sam We Trust: The Untold Story of Sam Walton and how Wal-Mart is Devouring the World (1999), p. 268.
An apple a day keeps the doctor away.
Apples
1900s
Michael Pollan, The Botany of Desire (Random House, 2001), ISBN 0375501290, p. 22, cf. pp. 9 & 50.
An idea can change your life.
Idea Cellular
K. Rama Moahana Rao, Services Marketing (2011), p. 341
Aren't You Hungry for Burger King now?
Burger King
1982
Steven C. Hayes, Kirk D. Strosahl, Kelly G. Wilson, Acceptance and Commitment Therapy, Second Edition: The Process and Practice of Mindful Change (2011), p. 54
At the A&P, we watch our P's and Q's.
A&P
Crain Books, Advertising Age Yearbook (1981), p. 175
Be all that you can be.
United States Army
1981-2001
N. W. Ayer
Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Be more.
PBS
Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 256.
Be There!
NBC
1983
Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase.
Beanz Meanz Heinz.
Heinz Baked Beans
Adrian Mackay, The Fundamentals of Advertising (1999), p. 194.
Because you can't fist fight tyranny
National Rifle Association
Valentine, Matt (June 19, 2017). "How the NRA conquered Washington and abandoned gun owners like me". Chicago Tribune. The Washington Post.
Better sound through research.
Bose Corporation
Carolyn Handa, The Multimediated Rhetoric of the Internet: Digital Fusion (2013), p. 97.
Between love and madness lies Obsession.
Calvin Klein's Obsession
1985
Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
Breakfast of Champions
Wheaties
1935
Blackett-Sample-Gummert
Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Built to be as Tough as the Mission Ahead
DPMS Panther Arms
2013
Freedom Group’s Militarized Marketing. Violence Policy Center.
Buy Opera today! And make this banner go away!
Opera
Gary P. Schneider, Jessica Evans, New Perspectives on the Internet, Introductory (2006), p. 90.
Cabinets fit for royalty, but affordable for all!
Kitchen Cabinet Kings
2011
Anthony Saladino
James R. Gregory, The Best of Advertising Slogans: Best Practices in Corporate Building (2011), p. 23.
Cable. It's not just more choice, it's your choice.
Council for Cable Information
1984
National Federation of Local Cable Programmers, Community Television Review - Volume 9 (1986), p. 35.
Coca-Cola. Enjoy!
Coca-Cola
2000
Meenakshi Radhakrishnan-Swami, Stratagem: Cases on Retail, Products, Services, and Trends (2007), p. 87.
Coke is it!
Coca-Cola
1982
Jeffrey J. Fox, How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register (2003), p. 60.
Come Home to NBC.
NBC
1986
Robert Basil, Not Necessarily the New Age: Critical Essays (1988), p. 284.
Compartida, la vida es más.
Movistar
Jara Calles Hidalgo, Literatura de la nuevas tecnologías (2012).
Connecting Aspirations.
Tata Motors
Motoring World: April 2018 (2018)
Connecting People.
Nokia
1992
Dan Steinbock, Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (2010), p. 73.
Consider your man card reissued.
Bushmaster XM-15
2010-2012
Nolan, Hamilton (December 17, 2012). "Bushmaster Firearms, Your Man Card Is Revoked". Gawker. Retrieved on September 22, 2018.; Nocera, Joe (March 14, 2018). "Guns, private equity and the legacy of Newtown". San Francisco Chronicle. Bloomberg News.
Créative technologique
Citroën
Gérald Mazzalovo, Brand Aesthetics (2012)
Das Auto.
Volkswagen
Margo Berman, The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (2012).
Did somebody say McDonald's?
McDonald's
1997
DDB Needham, an affiliate of DDB Worldwide
Gale Group, Major Marketing Campaigns Annual 2 (1999), p. 243.
Do me a favour... plug me into a Sega.
Sega
Sam Pettus, David Munoz, Kevin Williams, Service Games: The Rise and Fall of SEGA: Enhanced Edition (2013), p. 429.
Do more, feel better, live longer.
GlaxoSmithKline
Anistasia Miller, Jared Brown, Creative Solutions: Logos: Making a Strong Mark (2004). p. 82.
Do the Dew.
Mountain Dew
1996
Arch G. Woodside, Case Study Research: Theory, Methods, Practice (2010), p. 48.
Do what tastes right.
Wendy's
Geoffrey Paul Lantos, Consumer Behavior in Action: Real-life Applications for Marketing Managers (2015), p. 251.
Do you have the bunny inside?
Energizer
Linda D. Hall, Brands and Their Companies: Consumer Products and Their Manufacturers with Addresses and Phone Numbers (2006), p. 521.
Do you...Yahoo!?
Yahoo!
1996
Kevin Lane Keller, Best Practice Cases in Branding: Lessons from the World's Strongest Brands (2008), p. 251.
Don't Crack Under Pressure.
TAG Heuer
Jewelers' Circular-keystone: JCK (1995).
Don't just book it, Thomas Cook it.
Thomas Cook
1984
"Don't just book it, Thomas Cook it slogan returns after a 15-year gap". Travel Weekly. 26 December 2008. Retrieved on 23 September 2019.
Drive your Ambition.
Mitsubishi
CARNEWS一手車訊2018/12月號(NO.336): 誰敢來踩界？Nissan Kicks vs. Honda HR-V (2018)
Driving emotion.
Hankook Tire
Fern L. Johnson, Imaging in Advertising: Verbal and Visual Codes of Commerce (2012).
Eat Fresh.
Subway
2000
Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz (2010), p. 189.
Eat Healthy. Think Better
Britannia
1997
Sunil Alagh
Anand Halve, Planning for Power Advertising: A User's Manual for Students and Practitioners (2005), p. 244.
Eat Mor Chikin!
Chick-fil-A
1995
The Richards Group, Atlanta PRNewswire (1995).
Empowering Financial Institutions Globally.
iFlex Solutions
Dan Ramsey, Stephen Windhaus, The Everything Business Plan Book with CD: All You Need to Succeed in a New Or Growing Business (2009), p. 40.
Enjoyneering.
SEAT
Jan-Benedict Steenkamp, Global Brand Strategy: World-wise Marketing in the Age of Branding (2017).
Expect more, pay less.
Target