Well, this World Cup 2010 is now complete, with a legitimate winner, arbitration disastrous, a team from France pitiful of Vuvuzela and the star of the competition that is not a player but an octopus, not to mention the ubiquitous Sponsor and the commodification of the event. So, I'll do a quick review of the World Cup, not on the sporting aspect, but marketing.
Posted via email from Dogmeat