Magic at your fingertipsMagic at your fingertipsJerusalem Post - Jerusalem
Author: OLIVIA FROEHLICH Date: Jul 10, 2009 Start Page: 34 Section: Features Text Word Count: 1640 [Uri Geller] isn't the only big local name in magic; living and working in Tel Aviv is [Menny Lindenfeld], the "magician's magician." A well-known and well-respected performer, Lindenfeld is also the creator of some of the most popular tricks used by magicians around the world. He's advised and worked with some of the most famous stage performers, helping them to train and polish their act. "I can't mention any names," Lindenfeld says when asked for their identities, but "you've definitely heard of them."
TO ENSURE that the tricks are as authentically "magical" as possible, Lindenfeld has tapped contacts to assemble the "Shadow Magicians" council, some of the biggest names in magic. "It's my job to look at the various technologies and determine which ones - GPS, voice, etc. - would be relevant to a trick we want to develop," says Grandes. "Then Menny and the Shadow Magicians take over, brainstorming the ways we can pull off the trick within the confines of the technology."
The loss is all the Egyptians'. Trixcell's tricks can make you instantly popular and gain you points with the boss or even potential mates (Grandes says the tricks "are a great way to hit on girls," or vice versa). "Magic and magicians are always the center of attention," says Grandes. "It makes Menny and me very happy to be able to give more people the opportunity to be magicians and make people smile."