Simon Cowell spotted chain-smoking in St Tropez - pics - mirror.co.ukSimon Cowell spotted chain-smoking in St Tropez - pics
For most of us holidays are a chance to fill our lungs with a bit of clean sea air - but not Simon Cowell.
The X Factor boss was spotted puffing on one cig after another as he relaxed in St Tropez this week.
Cowell, 49, barely stopped for breath (of fresh air) - even stopping his jetski to squeeze in another drag.
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An onlooker said: "Simon was smoking like Dot Cotton from EastEnders. There was rarely a moment when he didn't have a cigarette in his hand or hanging out of his mouth. To be fair he doesn't flaunt his smoking on TV.
"But he won't keep those gleaming white teeth if he keeps getting all that nicotine."
Between drags Simon - on holiday with ex-love Sinitta - showed off his toned physique in knee-length denim shorts.