Old soak and French national treasure Serge Gainsbourg practically kept Gitanes in business, single-handedly. Even making love to his countless conquests, one can somehow imagine that the old ROUE kept one burning in a nearby saucer.
"God is a Cuban cigar-smoker," he growls here. "And you are a Gitane-smoker," confirms Catherine Deneuve, in a duet from the 1980 movie, "Je VouS Aime".