@mrjyn
March 1, 2012
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Facebook Gets Seen
Facebook FacebookGets Seen
At a marketing conference, Facebook sheds more light on how it filters posts by a user's friends to appear in a News Feed.
NEW YORK -- The next time you think about complaining about the information overload on Facebook, consider this: It could be much, much noisier.
Facebook's algorithm carefully sorts through the fire hose of content produced by your friends so your News Feed shows only the posts that the social network thinks you'll find most titillating. So just how much gets filtered out? And how many people are seeing what you share?
At the first Facebook Marketing Conference held Wednesday in New York City, Facebook executives offered a glimpse at the answer: This has far-reaching consequences for brands seeking to reach customers online, as well as individuals hoping to spread the word about their engagement or most recent meal.
On average 16 percent of an individual's friends will see a post that person shares on Facebook, according to the social media company. The same is true of a company's fans.
That number varies according to several factors, such as how often viewers return to Facebook. And if a user has only a handful of friends, she is more likely to see a higher share of the content that those people post.
"That's the average across all posts from all profiles and all pages of all different audience sizes and all different networks," said Chris Cox, Facebook's vice president of product. "For any given post or given profile owner, you might see a totally different number, but this [number] is to present an order of magnitude."
Facebook shared the statistic as part of its pitch for a new advertising product, the Reach Generator. The tool will allow marketers to increase the number of Facebook fans who view content they post on the site by paying for better placement on the site's homepage, in users' News Feeds and on Facebook's logout screen.
The social network explained that with help from the Reach Generator, brands could expand their footprint on Facebook from reaching 16 percent of their fans to touching 75 percent of them in a month.
Delivering more ads, which Facebook was careful to brand as "stories," means Facebook adjusts the News Feed and takes advantage of the real estate on users' homepages. A user will only see sponsored content from a brand in his or her News Feed if a friend has engaged with the brand's post, such as by "liking" or commenting on it.
"When a brand wants to make sure they're going beyond that 16 pecent … we optimize our systems to increase that delivery across the premium placements we talked about today," said Brad Boland, Facebook's director of product marketing. "We look at ways to ensure fans will be able to see those stories that are created and it's something that's worked directly into the algorithm of our system to deliver out to fans."
The makeup of the advertising on Facebook is also going through a change: Rather than promoting company's slogans, banner ads or logos, Facebook will promote the content a company has posted on their page, be it a photo, status update, or poll.
"You have an identity, use it. You have a voice, express yourself," Facebook chief operating officer, Sheryl Sandberg, said during the conference's keynote. "Your customers are listening and your customers are talking, so engage them."
Facebook Facebook Gets Seen At a marketing conference, Facebook sheds more light on how it filters posts by a user's friends to appear in a News Feed. NEW YORK -- The next time you think about complaining about the information overload on Facebook, consider this: It could be much, much noisier. Face ...»See Ya
Sexy 70s Belts «Dim Dam Dom»
Morwenna Banks Possible relatives
Wikipedia
Born: United Kingdom
Morwenna Banks (born 14 January 1957) is a British actress, comedian, writer and producer. Banks is best known in the UK as a cast member of the British Channel 4 comedy series Absolutely, where her best-known character was a schoolgirl who sat on the edge of what appeared to be (but actually was not) a scaled up desk to give the effect of making her look small.
Morwenna Banks (born 14 January 1964 in Flushing, Cornwall) is an English comedy actress, writer and ...
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Author: Morwenna Banks, Amanda Swift
Binding: Paperback
Pages: 280
Publisher: Unwin Hyman
Publication Date: 1987-06
ISBN #: 0863581196
EAN Code: 9780863581199
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Publisher: BBC Audiobooks Ltd
Publication Date: 2002-07-29
ISBN #: 0563536187
EAN Code: 9780563536185
Dewey: 817
Creator: Griff Rhys Jones, Geoffrey McGivern, Simon Goley, Rory McGrath, Morwenna Banks, Phill Jupitus
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Author: Eva Ibbotson
Publisher: MacMillan Digital Audio,
Publication Date: 2008-03
ISBN #: 0230700349
EAN Code: 9780230700345
Creator: Morwenna Banks
Amazon.com Review: After spending most of his 10 years in a London orphanage, Oliver Smith is horrified to discover he is the sole master of a grand old mansion. Oliver is quite satisfied with his life just as it is, but he soon finds himself ensconced in a spooky, creaky tower bedroom in Helton Hall, under the ...
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Author: Helen Fielding
Publisher: MacMillan UK
Publication Date: 2003-03
ISBN #: 1405001062
EAN Code: 9781405001069
Dewey: 813
Creator: Morwenna Banks
Amazon.com Review: Helen Fielding's novel Bridget Jones's Diary had a meandering, rather shapeless shape (as diaries will). Both fans and critics of that 1998 smash hit will be surprised to find that the author's first novel, previously unpublished in the United States, is a lot more sophisticated in structure. An...
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Author: Nick Hornby
Publisher: Penguin Audiobooks
Publication Date: 2005-05-05
ISBN #: 0141806001
EAN Code: 9780739462416
Dewey: 813
Creator: Sophie Thompson, Neil Pearson, Walter Lewis, Morwenna Banks
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Author: Helen Fielding
Publisher: Macmillan Audio Books
Publication Date: 2003-12-05
ISBN #: 1405033827
EAN Code: 9781405033824
Creator: Helen Fielding, Tracie Bennett, Morwenna Banks
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Author: Morwenna; Swift, Amanda Banks
Binding: Paperback
Publisher: Joke's on Us: Women in Comedy from Music Hall to the Present Day
Publication Date: 1987-01-01
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IMDb
Trivia: Had a daughter, Dolly, with boyfriend 'David Baddiel' (2001),Went to Truro High School for Girls
Filmography:
Morwenna Banks, Actress: Alien Autopsy. ... Represent Morwenna Banks? Add or change photos at ...
ISBN (books and publications)
Morwenna Banks The Joke's on Us : Women in Comedy from Music Hall to the Present Day (ISBN:0863581196)
Video & Images featuring Morwenna Banks
Youtube
Comedy, 2m 26s. Published: 17 Feb, 2010She's scored a Brit Awards hat-trick - it's Lady Gaga! In this episode of STFU Lady Gaga explains what she did with a hot dog at Glastonbury and Madonna reveals what her favourite food is. And Lady Gaga is not a dude. More Morwenna Banks on BBC Comedy www.bbc.co.uk
Comedy, 3m 52s. Published: 05 Jul, 2006Morwenna Banks as "Little Girl" from the UK comedy series "Absolutely"
Comedy, 2m 10s. Published: 22 Oct, 2009Morwenna Banks digs deep under the skin of today's top music celebrities to bring you spoof music interviews with Lady Gaga, Noel Gallagher, Susan Boyle, Madonna, Iggy Pop and Duffy. In this special Strictly Come Dancing episode we find out about Bruce Forsyth's wild days on tour with Iggy Pop.
Comedy, 22m 30s. Published: 30 Aug, 2011The Multi Talented, Highly Under Rated, Character Comedy Actress! Sound improves after 20 seconds! This was her very own show on Channel 5, stuffed full of her signature batty women with crazy accents. The budgets for it must have been tiny, you can see her reading almost every line in the sketches,...
Comedy, 2m 23s. Published: 20 Nov, 2010Not all girls are made of sugar and spice and all things nice... Morwenna Banks in a funny sketch from her Tv show
Comedy, 2m 12s. Published: 19 Dec, 2006Absolutely little girl explains the Telephone - Pic w/audio
Social networks featuring Morwenna Banks
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More info at:http://radaris.com/p/Morwenna/Banks/
Publications featuring Morwenna Banks Wikipedia Morwenna Banks Born: United Kingdom Morwenna Banks (born 14 January 1957) is a British actress, comedian, writer and producer. Banks is best known in the UK as a cast member of the British Channel 4 comedy series Absolutely, where her best-known charac ...»See Ya
Elvis Helicopter
Elvis Helicopterfor angie |
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Graceland, Elvis, and Elvis Presley are trademarks of Elvis Presley Enterprises, Inc (EPE)
(c) Copyright 2000 onwards, Presleys in the Press
Site provided free, courtesy of Elvicities
Graceland, Elvis, and Elvis Presley are trademarks of Elvis Presley Enterprises, Inc (EPE) (c) Copyright 2000 onwards, Presleys in the Press Site provided free, courtesy of Elvicities ...»See Ya
“We’re starting to do some things differently”
Mountain Lion
Thursday, 16 February 2012
“We’re starting to do some things differently,” Phil Schiller said to me.
We were sitting in a comfortable hotel suite in Manhattan just over a week ago. I’d been summoned a few days earlier by Apple PR with the offer of a private “product briefing”. I had no idea heading into the meeting what it was about. I had no idea how it would be conducted. This was new territory for me, and I think, for Apple.
I knew it wasn’t about the iPad 3 — that would get a full-force press event in California. Perhaps new retina display MacBooks, I thought. But that was just a wild guess, and it was wrong. It was about Mac OS X — or, as Apple now calls it almost everywhere, OS X. The meeting was structured and conducted very much like an Apple product announcement event. But instead of an auditorium with a stage and theater seating, it was simply with a couch, a chair, an iMac, and an Apple TV hooked up to a Sony HDTV. And instead of a room full of writers, journalists, and analysts, it was just me, Schiller, and two others from Apple — Brian Croll from product marketing and Bill Evans from PR. (From the outside, at least in my own experience, Apple’s product marketing and PR people are so well-coordinated that it’s hard to discern the difference between the two.)
Handshakes, a few pleasantries, good hot coffee, and then, well, then I got an Apple press event for one. Keynote slides that would have looked perfect had they been projected on stage at Moscone West or the Yerba Buena Center, but instead were shown on a big iMac on a coffee table in front of us. A presentation that started with the day’s focus (“We wanted you here today to talk about OS X”) and a review of the Mac’s success over the past few years (5.2 million Macs sold last quarter; 23 (soon to be 24) consecutive quarters of sales growth exceeding the overall PC industry; tremendous uptake among Mac users of the Mac App Store and the rapid adoption of Lion).
And then the reveal: Mac OS X — sorry, OS X — is going on an iOS-esque one-major-update-per-year development schedule. This year’s update is scheduled for release in the summer, and is ready now for a developer preview release. Its name is Mountain Lion.1
There are many new features, I’m told, but today they’re going to focus on telling me about ten of them. This is just like an Apple event, I keep thinking. Just like with Lion, Mountain Lion is evolving in the direction of the iPad. But, just as with Lion last year, it’s about sharing ideas and concepts with iOS, not sharing the exact same interaction design or code. The words “Windows” and “Microsoft” are never mentioned, but the insinuation is clear: Apple sees a fundamental difference between software for the keyboard-and-mouse-pointer Mac and that for the touchscreen iPad. Mountain Lion is not a step towards a single OS that powers both the Mac and iPad, but rather another in a series of steps toward defining a set of shared concepts, styles, and principles between two fundamentally distinct OSes.
Major new features
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iCloud, with an iOS-style easy signup process upon first turning on a new Mac or first logging into a new user account. Mountain Lion wants you to have an iCloud account.
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iCloud document storage, and the biggest change to Open and Save dialog boxes in the 28-year history of the Mac. Mac App Store apps effectively have two modes for opening/saving documents: iCloud or the traditional local hierarchical file system. The traditional way is mostly unchanged from Lion (and, really, from all previous versions of Mac OS X). The iCloud way is visually distinctive: it looks like the iPad springboard — linen background, iOS-style one-level-only drag-one-on-top-of-another-to-create-one “folders”. It’s not a replacement of traditional Mac file management and organization. It’s a radically simplified alternative.
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Apps have been renamed for cross-OS consistency. iChat is now Messages; iCal is now Calendar; Address Book is now Contacts. Missing apps have been added: Reminders and Notes look like Mac versions of their iOS counterparts. Now that these apps exist for the Mac, to-dos have been removed from Calendar and notes have been removed from Mail, leaving Calendar to simply handle calendaring and Mail to handle email.
The recurring theme: Apple is fighting against cruft — inconsistencies and oddities that have accumulated over the years, which made sense at one point but no longer — like managing to-dos in iCal (because CalDAV was being used to sync them to a server) or notes in Mail (because IMAP was the syncing back-end). The changes and additions in Mountain Lion are in a consistent vein: making things simpler and more obvious, closer to how things should be rather than simply how they always have been.
Schiller has no notes. He is every bit as articulate, precise, and rehearsed as he is for major on-stage events. He knows the slide deck stone cold. It strikes me that I have spoken in front of a thousand people but I’ve never been as well-prepared for a presentation as Schiller is for this one-on-one meeting. (Note to self: I should be that rehearsed.)
This is an awful lot of effort and attention in order to brief what I’m guessing is a list of a dozen or two writers and journalists. It’s Phil Schiller, spending an entire week on the East Coast, repeating this presentation over and over to a series of audiences of one. There was no less effort put into the preparation of this presentation than there would have been if it had been the WWDC keynote address.
What do I think so far, Schiller asks. It all seems rather obvious now that I’ve seen it — and I mean obvious in a good way. I remain convinced that iCloud is exactly what Steve Jobs said it was: the cornerstone of everything Apple does for the next decade. So of course it makes sense to bring iCloud to the Mac in a big way. Simplified document storage, iMessage, Notification Center2, synced Notes and Reminders — all of these things are part of iCloud. It’s all a step toward making your Mac just another device managed in your iCloud account. Look at your iPad and think about the features it has that would work well, for a lot of people, if they were on the Mac. That’s Mountain Lion — and probably a good way to predict the future of the continuing parallel evolution of iOS and OS X.3
But this, I say, waving around at the room, this feels a little odd. I’m getting the presentation from an Apple announcement event without the event. I’ve already been told that I’ll be going home with an early developer preview release of Mountain Lion. I’ve never been at a meeting like this, and I’ve never heard of Apple seeding writers with an as-yet-unannounced major update to an operating system. Apple is not exactly known for sharing details of as-yet-unannounced products, even if only just one week in advance. Why not hold an event to announce Mountain Lion — or make the announcement on apple.com before talking to us?
That’s when Schiller tells me they’re doing some things differently now.
I wonder immediately about that “now”. I don’t press, because I find the question that immediately sprang to mind uncomfortable. And some things remain unchanged: Apple executives explain what they want to explain, and they explain nothing more.
My gut feeling though, is this. Apple didn’t want to hold an event to announce Mountain Lion because those press events are precious. They just used one for the iBooks/education thing, and they’re almost certainly on the cusp of holding a major one for the iPad. They don’t want to wait to release the Mountain Lion preview because they want to give Mac developers months of time to adopt new APIs and to help Apple shake out bugs. So: an announcement without an event. But they don’t want Mountain Lion to go unheralded. They are keenly aware that many observers suspect or at least worry that the Mac is on the wane, relegated to the sideline in favor of the new and sensationally popular iPad.
Thus, these private briefings. Not merely to explain what Mountain Lion is — that could just as easily be done with a website or PDF feature guide — but to convey that the Mac and OS X remain both important and the subject of the company’s attention. The move to a roughly annual release cycle, to me, suggests that Apple is attempting to prove itself a walk-and-chew-gum-at-the-same-time company. Remember this, five years ago?
iPhone has already passed several of its required certification tests and is on schedule to ship in late June as planned. We can’t wait until customers get their hands (and fingers) on it and experience what a revolutionary and magical product it is. However, iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price — we had to borrow some key software engineering and QA resources from our Mac OS X team, and as a result we will not be able to release Leopard at our Worldwide Developers Conference in early June as planned. While Leopard’s features will be complete by then, we cannot deliver the quality release that we and our customers expect from us. We now plan to show our developers a near final version of Leopard at the conference, give them a beta copy to take home so they can do their final testing, and ship Leopard in October. We think it will be well worth the wait. Life often presents tradeoffs, and in this case we’re sure we’ve made the right ones.
Putting both iOS and OS X on an annual release schedule is a sign that Apple is confident it no longer needs to make such tradeoffs in engineering resources. There’s an aspect of Apple’s “now” — changes it needs to make, ways the company needs to adapt — that simply relate to just how damn big, and how successful, the company has become. They are in uncharted territory, success-wise. They are cognizant that they’re no longer the upstart, and are changing accordingly.
It seems important to Apple that the Mac not be perceived as an afterthought compared to the iPad, and, perhaps more importantly, that Apple not be perceived as itself considering or treating the Mac as an afterthought.
I’ve been using Mountain Lion for a week, preinstalled on a MacBook Air loaned to me by Apple. I have little to report: it’s good, and I look forward to installing the developer preview on my own personal Air. It’s a preview, incomplete and with bugs, but it feels at least as solid as Lion did a year ago in its developer previews.
I’m interested to see how developer support for Mac App Store-only features plays out. Two big ones: iCloud document storage and Notification Center. Both of these are slated only for third-party apps from the Mac App Store. Many developers, though, have been maintaining non-Mac App Store versions of their apps. If this continues, such apps are going to lose feature parity between the App Store and non-App Store versions. Apple is not taking the Mac in iOS’s “all apps must come through the App Store” direction, but they’re certainly encouraging developers to go Mac App Store-only with iCloud features that are only available to Mac App Store apps (and, thus, which have gone through the App Store approval process).
My favorite Mountain Lion feature, though, is one that hardly even has a visible interface. Apple is calling it “Gatekeeper”. It’s a system whereby developers can sign up for free-of-charge Apple developer IDs which they can then use to cryptographically sign their applications. If an app is found to be malware, Apple can revoke that developer’s certificate, rendering the app (along with any others from the same developer) inert on any Mac where it’s been installed. In effect, it offers all the security benefits of the App Store, except for the process of approving apps by Apple. Users have three choices which type of apps can run on Mountain Lion:
- Only those from the App Store
- Only those from the App Store or which are signed by a developer ID
- Any app, whether signed or unsigned
The default for this setting is, I say, exactly right: the one in the middle, disallowing only unsigned apps. This default setting benefits users by increasing practical security, and also benefits developers, preserving the freedom to ship whatever software they want for the Mac, with no approval process.
Call me nuts, but that’s one feature I hope will someday go in the other direction — from OS X to iOS.
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As soon as Schiller told me the name, I silently cursed myself for not having predicted it. Apple is a company of patterns. iPhone 3G, followed by a same-form-factor-but-faster 3GS; iPhone 4 followed by a same-form-factor-but-faster 4S. Leopard followed by Snow Leopard; so, of course: Lion followed by Mountain Lion. ↩
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On the Mac, Notification Center alerts are decidedly inspired by those of Growl, a longstanding open source project that is now sold for $2 in the Mac App Store. I hereby predict “Apple ripped off Growl” as the mini-scandal of the day. ↩
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There is a feature from the iPhone that I would love to see ported to the Mac, but which is not present in Mountain Lion: Siri. There’s either a strategic reason to keep Siri iPhone 4S-exclusive, or it’s a card Apple is holding to play at a later date. ↩
Mountain Lion Thursday, 16 February 2012 “We’re starting to do some things differently,” Phil Schiller said to me. We were sitting in a comfortable hotel suite in Manhattan just over a week ago. I’d been summoned a few days earlier by Apple PR with the offer of a private “product briefing”. I had no ...»See Ya
See – John Currin
Go See – New York: John Currin at Gagosian Gallery through December 23, 2010
November 24th, 2010
John Currin, Mademoiselle, 2009. All images via Gagosian Gallery.
On view at Gagosian Gallery’s Madison Avenue venue is an exhibition of new and recent paintings by John Currin. Best known for his provocative, realist pictures inspired by Old Master works and vintage Danish pornography, Currin has expanded his figural repertory of female nudes to include satirical aristocratic portraits and mannerist re-imaginings of advertisements from Cosmopolitan.
John Currin, The Dogwood Thieves, 2010.
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John Currin, Constance Towers, 2009.
Currin’s canvases present rich art historical references infused alternately with eroticism and humor. Working in the European tradition of representational oil paintings, he depicts thoroughly-modern subject matter tinged with Academic details and motifs. His work reveals a preoccupation with the female form and with women at various stages of life. His wife Rachel Feinstein often acts as his model, and can be recognized in a variety of iterations throughout his compositions.
In a recent interview with the New York Observer, Currin revealed that he produces roughly 8-10 paintings annually, and had spent nearly six years preparing for this exhibition. He noted that Hot Pants, an unusual foray into male-dominated subject matter, had been a particularly intensive and exciting creative process. On the frequent characterization of his work in terms of the grotesque and Kitsch, he stated that “I like when things begin grotesque and end beautiful.”
John Currin, The Old Fur, 2010.
John Currin, The Women of Franklin Street, 2009.
In 2003, the Whitney Museum hosted a major mid-career retrospective of the artist’s work. “I think I’ve become much more of a perfectionist since then,” Currin told the Observer. “I know I’ve gotten better, and I know I’ve gotten slower and a little bit less impulsive as an artist. I think my work is a little less funny, which has good and bad aspects, but I think it’s a little more solemn.”
The exhibition will remain on view at 980 Madison Avenue through December 23, 2010.
-S.F.H.
Related Links:
John Currin at Gagosian [Official Site]
John Currin’s Starry Night at Gagosian [Vogue]
Flesh Perspective [The New York Observer]
Charlie Finch on John Currin [Artnet Magazine]
John Currin at Gagosian Gallery [Huffington Post]