Thanks to tech innovation and changing
demographics, the adult industry is changing rapidly — perhaps more
quickly than in 2007, which saw launches of iPhone and of sites like xHamster.
While 2019 saw continued rise in women viewers and censorship fights
across the globe,2020 will be the year Gen Z flexes porn
muscle, shifting millennials as the dominant force, shaping what gets
made and how it is consumed.
We analyzed past several years datasets and looked at major
trend-lines of 2020 and what consumers and adult producers can
expect as we start the new decade.
The rise of “real” productions, independents, amateurs, paid, social performer-produced custom
clips, and fan-based subscription sites, where fans see
(actual) real-life sexual encounters between porn
stars, often filmed with high-end phones, this next wave production
moves sex out of the studio and into the home, college dorm, or hiking
trail.
Expect increase in coming, as
high-definition, easy-edit, pro-amphones, like iPhone 11 Pro
grow in popularity.
Desktop: New VHS
No one watches porn on
desktops anymore. Nearly 80% visitors currently watch porn on
mobile devices, the continuing uptrend for years only
accelerating — as desktop porn fell -19%last year alone.
Tablets fall 29% — too obvious, everyone watches porn on their phones.
Unoptimized mobile
true, major legacy distributors might sell the occasional VHS
tape, none rely on it for income.
Unfortunately, studios and sites in our industry redesign aesthetics and
function for desktop (they use it), treating mobile as an afterthought. The Money Shot 2020
One word porn should heed in 2020 is authenticity.
Porn stars document their sex lives and the new generation raised on sexting, shifting gender norms,
increasingly turned-on people, connect, talk (cams),
look like them (amateur), or imagine them in the world (natural).
Perhaps a world stretched by political division, geographic strife
and senseless violence looks to porn for comfort and
validation, not escape.
HOW WE GOT HERE
To understand where we’re going, we have to look at where we’ve been. We
gathered top Google searches related to porn over last decade
to give idea of what's popular over 10 years.
The graph below shows which year, month, each porn term peaked in
search popularity according to Google Trends.
start:
Sasha
Grey (peaked Feb 2011), Bukkake (peaked Feb 2012),
Polyamory (June 2019),
Bisexuals (June 2019)
Trans Porn (Dec 2019)
“Generation Cam”
In the past few years, we’ve seen a steady decline in the number of 18-24 year olds coming to xHamster, even as overall traffic has grown. Some of this could be ascribed to aging millennials moving out of demographic.
But when we looked at data from xHamster Live, we noticed something different.
Cam fans are significantly younger than their tube site counterparts.
For example, this is what age distribution looks like on xHamster.
And this is what age distribution looks like on xHamsterLive.
Cam users skew much younger — dramatically so.
Generation Z — the so-called Digital Natives — expect and crave
interaction. From video games to Twitch to FaceTime, they’re used to
live media that engages with them. For this emerging generation, which
now fully compromises the 18-24 demographic, live cam content dominates.
And forget the conventional wisdom that younger generations won’t pay for adult content.
Almost half — 48% — of all sales on xHamster Premium are made by users
under the age of 35, even though they make up only 45% of total visits.
Meanwhile, those users aged 45 and over accounted for only 18% of sales,
even though they made up 23% of total visits. In other words, younger millennials and Gen Z purchase porn at a higher rate than the Boomers. Looks like pensions and social security isn’t the only thing younger people are subsidizing!
It’s important to remember that Gen Z, in particular, has LESS
disposable income than other generations. However, when they do have
money, they are more likely to spend it.
While there’s little historical data to show how much Boomers spent on
porn in their youth — it was barely legal, and we don’t mean pigtails —
Gen Z and late millennials are proving to be a much more avid consumer
of adult content than their forbears.
Gen Z is also more diverse than previous generations, which may also
help explain the increase in spending. In a recent survey, porn
consumers who identified as “white” or “Caucasian” were actually less
likely to spend money on adult material than members of nearly every
other ethnic group.
We fully expect that as Gen Z comes of age and has disposable income,
they will be more willing to spend money for quality adult content,
which often means custom content and live cams.
The End of Rough Sex?
Another trend that seems to be fading — the outrageous and rough porn
that dominated in the last decade. Last year, we noted that searches for BDRM had dropped 25%. This year, we see a host of terms falling
seemingly in unison: POT (-17%), creameries (-11%) and gangstas (-12%). Could sex be becoming … *gasp* … gentler?
Maybe. “Anal” and related keywords have been trending downward as well.
In the past few years, searches for anal have been flat or dropping.
This year, we saw a continuation of the downward trajectory. While butts-ex is certainly fun, and perhaps even mainstream, the taboo has
fallen. And that means there are fewer people searching for it in porn.
For
years, anti-porn activists relentlessly prophesied that exposure to
adult material will only lead to more extreme material — a theory that
might have seemed supported by the growth of BDRM and anal during the
2010s — but now? It looks like the surge may have been curiosity — a
side effect of the 50 Shades phenomenon.
Polygamish
That’s not to say that we’re going back to vanilla sex and fake nails.
Over the past few years, we’ve seen a growing interest in a broader idea
of sexuality — especially with newer generation. Trans porn, long a
niche part of adult, is now part of almost every major adult studio
line-up. As is fluid sexuality and open relationships. While the
fascination with cuckolding seems to have peaked — it’s fallen for the
last several years — it’s been replaced by hotwifing. The difference
between the two is more than semantic. Like cheating (which is also
falling in searches) cuckolding often requires the humiliation of the
male partner as part of the fantasy (and, in some cases, the assumed
degradation of the wife.)
Hotwifing, on the other hand, is the proud embrace of open
relationships, with the man getting off on his wife’s pleasure. It’s up
34% this year.
As we move into 2020, let’s hope this next decade welcomes more open forms of sexuality — with more sharing and less shame.
Back to Nature
Another data point supporting an anti-shame trend? Interest in amateur
and homemade content has surged. Amateur remains our top category in the
US, and the third most popular worldwide. Within that category, we’ve
seen a surge in people looking for “natural” bodies and authentic situations (such as public sex or voyeuristic content).
Jacob caught playing Liberace's famous mirrored piano…
Jacob Tolliver recorded Elton John'sSad Songs (Say So Much), in stark desuetude, acoustically muffled, in the key of Loney, as like as I'll ever, know unto me, that which Liberace'sbathroom, its sonic resonance well known, here sounds like a peerless, pitiable, once-grand living room, our most derelict American practicing homo on the DL; that which great Americans have convinced financially Provident owing to unknown homophobic neurosis, which sees America ignoring its talented queens in favor of perniciously assailing those Streetcar Stanley's and the like, whose testosterone runs slightly South of this year's Russian track stars, receive the most tolerant exploitation the limit America can take -- but hate -- such were the times, those were.
And,
Time in a bottle,
in Tolliver's case,
Liberace,
effigaic,
fine lines confining to let [him] crossover, tops bottoms -- bottoms tops, find both enlightenment unenlightened, plodding blind sexual preference's preference for more shell-changing, houseproud, winkling,uninspired, but sexually unbound, all, save irony, which this interpretation personally fulfills, foregoes, lasts our list cause célèbre, and checks off both, 'Wouldn't it be weird to PLAY (insert song) ... and sadly but more likely, 'this is my favorite song/artist -- why don't I rock it up just for me as my little treat,'furtively, provocatively, in absentia, flaunting, secreting in plain site, and never seen backstage, shines the lightboys light on jumpin', joltin', jilting wimmen, piano keys and nothing personal,witless omission, his, or prolonged passing be.
Telleffigaic lackadaisical lillies le cafe file a gilt cicada ilk sillies fillie aisles a acidic lick clef feel icicles dial as illicit greek alphalpha
Ill-conceived, thinly veiled,'studying hard, hopin' to pass,'straightstunt, I have now witnessed, like you, if not sanctioned BY, then forever associated WITH, EVEN shortsightedly praised by living kin, kid-sister (Linda Gail Lewis has trouble saying no), the Killerjust fifteen years earlier would,
not only
have been protected from the presumptively successful midnight Twilight Zone pitchand subsequent concupiscent fairy-dusting and fruition, but certainly, upon being made known in the Killer's ear, would have, I'm sure, the sameforce majeureeffect I witnessed in a fit of pique and propinquity, something akin to twistin' which, Chubby Checker excused, had there been adequate time to record its beautiful, dramatic, irony play, one live legend receiving payback for impossible, unknowable reality of what could have been, Linda Gail Lewis marries real Elvis, instead, Linda'ssixth husband, Elvis Impersonator,Bobby Memphis, later kicked curbside by she, the most formidable serial monogamist in history, when found by her his final undoing, canoodling with that most evil felatrix soon to be in Heaven's Bandover at the VIP Lounge, but more importantly, only about-to-be-murdered bitch on
PlanetHere's Your OLD Hernando's Hideaway dancing partner, illicit inveigler in the felonious art of Federal crimes perpetrated on lonely heart's victims via the United States Postal Service,
with whom I danced, is likening fucking to massage -- even now, I slobber at the woman's costumedtransactional, libidinous relationship-necessitative man,woman; lick lips at this shitshow Lotto; no points, percentages, residual plays in perpetuity would I require tomorrow for this producer gig from Heaven to me, to New Rose Record's Phillip Mathe, to Doug Easley, to Linda Gail Lewis, on her landline, yelling at Bobby the kids, then agreeing to participate in dueting for our first recorded number for Linda Gail Lewis's International Affair LP, 1991 New Rose Disque, Paris, FR, and recorded at Easley Recording for his final session at the backyard studio before moving, HER comeback record, I found myself under the AEGIS of Memphis, whose agency I adumbrated, proving this to be the most abundant, never lacking manifestation of all things previously desired become desirably demoted next to these embarrassment of non-material riches.
This drag show in search of a boa shooed hetero decorum in lieu of not-dead-yet loss-of-bereavement, ungraciously rushed out before Jerry Lee no longer surmises the tree-same Earth, soon to be less than for its inevitability, and fewer even than deep-purpled lily'slulten tendrils and bougainvillea's headline warning its audience as from an infernal desertscape ghost town, where growing prodigiously among the Joshua Tree cacti, were there among fallen purple flowerings, only nigrosine, bitumin roses, blooming this fumid night while the Killer beckoned, 'Hear him,' impotently pernicious, diaphanous tears drop on Eve'sAdamitebit apple -- and even Eden wept in solidarity and feminine contemporaneity ...
more appropriate in the French Quarter's Halloween debauchery, or indecorously putting brunch at Commander's Palace in high dudgeon, underplayed, impossibly able to best the converse option of overplaying, the overly earnest (Al Gore, notJohn Malcovich)Elton John's 90s comeback Candlereprise,(Sad Songs and how they say too much), had burned out long ago, but [its] legend never will, although it temporally revived a Royal tribute near-debacle to Her Royal Highness, Princess Diana, unless this be the hearse for Louis XIV, sartorially enrobed with Baroque matching wardrobe, a singularly mirrored vestment only diminutive complex icons such as co-Rock 'n' Roll architect, Little Richard (also, ofay, and passing), could wear it ca. 1968, and dared to -- letting our already laughing tongues 'all hang out,' whose wheelbarrow-full of testicle-intestine offal frontloading his delusional demonstration, here singing Elton as Jerry Lee, is not a diagnosis of psychopathy per se, no more worrying perhaps than, say, Louisiana gubernatorial golden brother,'Long'-shot, replacement cum nepotist, ad hominum, Mad Earl 'K' Long, who famously after a mandatory commitment to a Louisiana mental institution granted his own clemency.
BUT,
finally, lastly, and maybe BECAUSE only his misfortune resonates lugubrious dissonance, rejected ad bizarrum, he whose collection of every mental deficit from everyDiagnostic and Statistical Manual of Mental Disorders (DSM 1–5), pales by comparison.
Mr. Tolliver and he both posses genius of invention, not terribly unique, or earth shattering: computer antivirus prevention, and balls to perform a late Elton John cover in a Jerry Lee Lewispersona -- Jerry Lee Lewis still being relatively alive --
tell me, straight,
you, gay:
what the fuck is wrong with you -- full stop.
The man to whom you may still pay money and scatological tribute every time someone shits in your mouth or installs malware on your computer, has a mouth so "Extremely Wicked, Shockingly Evil and Vile,"the unmentionables will remain that way, unexpurgated here for another day, for myself, as you, the coprophagic computer magnate's,unholy kickstart on the lam, murder spree unticked, until his Belizian neighbor complained about his six thousand armed guards, pit bulls, after having his limit,inspiring poisoning. All. And they died.
But he couldn't let his forever sleeping dogs lie, so he kicked his crazy into overdrive, possibly with a mouthful of shit, like an infantilized Popeye on a too much, too soon spinach-only diet, a Bluto bender with plenty of olive oil in intestine, away, murder, weGOOOOOO!
It's hard for good vibrations to go through the epicene vainglory that was Lee; and then when it does, it has to figure out where the fuck it is, then bounce off more mirrors, marble slabs and chandeliers, finally doing what it canonically should, smitten,as if in a Storyville whorehouse after a jeroboam of Veuve Clicquot, tied in, into a $15 silk bodice tightly liking it, looking at it during the ornate rogering its taken to extricate herself out of the frock and back house to this bordello, its gilded guest house's address publicized in New Orleans famous Blue Book, has now frightened her, the hysterical trills and blissing glissando,Jelly Roll takes a smoke break or heterosexuality.
Jacob is raking ivories like a bad uncle rakes leaves while babysitting his brother's kids at Thanksgiving, coaxing his nephew with avuncular grooming, his grin breaks ghoulishly, creeping up face, the bizarre affinity he shares with Liberace, Michael Jackson, and others should substitute for door-to-door predator alerts which could force other SPs to don large lanyards around necks, warning rubes against the ineluctable guilelessness which prohibits them even the suggestion of what is about to befall their young innocent charges ...
A whole lotta rococo goin' on gilded splinters, Louis XIV frapping bought in Vegas (where it really should stay in Vegas), extravagantly positioned around faux Feng shui,ofay decorator, Martin Short could not have dreamed swishing around the room with sound, fury, but no significance, pearls already thrown at porcine swine, slop to the trough, cash unto this mimetic, slobbering, wunderkind, spectrum-talented parroting something heard once, now by rote repeated soullessly, not having the slightest idea what it means, and with all the subtlety and passion he will soon show for his box (literally) of Lorna Doone's, tragically predictive for him, his lot in life is imitation, not sincerity forms its flattery, but a parlor trick, sometime occupation which capably accomplished before a selectively picked audience, understanding his special situation, whose summary of the difference between generic and transcendent boils down to, whose
is the ticket, less dear--not bowdlerized lacking originality, the copyist, no fault of his own, coached to perform.
Temerity and lack of self-awareness, quantification not the least flamboyant, the horror this preening poetaster portrays -- Salieri to Mozart,Jonson to Shakespeare, Orion to Elvis -- even the Circus tent is filled with ghosts, when, and I'm afraid it will stand irremediably mute, the legend gone,this too shall pass,real accomplishment to blithe minority, clueless, casual adepts for whom this sideshow, not already retching, crinolines, petite-fores and nigousine Moores, butlered figures in-waiting, reflecting silver trays show their wide toothy grin rapaciously over their minuscule cucumber sandwich offering, the only palatable cantenation incapability, not instinct, was it left pristine; comparable to two chihuahuas, both violating tag-team and/or doggy-style code of conduct, proscribed from their stint in Algiers in service to the French Republic of France, and Her French Foreign Legion, including a moratorium on all sexual activities, such as, humping by a Zouave unbecoming of an officer, or humping with excessive celebration, inordinate gesticulation, and five-minute or more, snarling, barking in a foreign language, statuette wearing MC Hammer pantaloons, yipping and yapping, almost rapping, but distracting Lee (Liberace) from the scene--
ALMOST!
He howls and squeals so much such will be that moment he remembers, but now, it is the moment which he keeps to himself, for Lee, and to Lee's delight, and Lee's only.
Jacob caught playing Liberace's famous Mirrored piano…
Coprophagia is extremely uncommon in humans. It is generally thought to be the result of the paraphilia known as coprophilia, although it is only diagnosed in extreme cases where it disturbs one's functioning. Similar risk can apply to related sexual practices, such as anilingus or inserting an object into the mouth that has recently been in the anus (see ass to mouth). Coprophagia is also sometimes depicted in pornography, usually under the terms "scat" or "splashly".
[000:18:29;785] ♪ WOULD YOU HOLD MY HAND [000:18:35;824] ♪ IF I SAW YOU IN HEAVEN? [000:18:42;430] ♪ WOULD YOU HELP ME STAND [000:18:48;470] ♪ IF I SAW YOU IN HEAVEN? [000:18:54;842] ♪ I'LL FIND MY WAY [000:19:01;516] ♪ THROUGH NIGHT AND DAY [000:19:04;986] ♪ 'CAUSE I KNOW [000:19:04;986] I JUST CAN'T STAY ♪ [000:19:11;025] ♪ HERE IN HEAVEN [000:19:25;606] ♪ TIME CAN BRING YOU DOWN [000:19:28;908] ♪ TIME CAN BEND YOUR KNEES [000:19:38;519] ♪ TIME CAN BREAK YOUR HEART [000:19:41;288] ♪ HAVE YOU BEGGING PLEASE [000:19:46;126] ♪ BEGGING PLEASE [000:19:51;798] ( steel guitar solo ) [000:20:16;656] ♪ BEYOND THE DOOR [000:20:22;795] ♪ THERE'S PEACE I'M SURE [000:20:25;598] ♪ AND I KNOW [000:20:29;100] ♪ THERE'LL BE NO MORE [000:20:33;071] ♪ TEARS IN HEAVEN [000:20:47;519] ♪ WOULD YOU KNOW MY NAME [000:20:53;625] ♪ IF I SAW YOU IN HEAVEN? [000:20:59;731] ♪ WOULD YOU BE THE SAME [000:21:06;237] ♪ IF I SAW YOU IN HEAVEN? [000:21:12;877] ♪ I MUST BE STRONG [000:21:18;816] ♪ AND CARRY ON [000:21:22;519] ♪ 'CAUSE I KNOW I DON'T BELONG [000:21:28;960] ♪ HERE IN HEAVEN [001:24:19;137] ♪ COME A LITTLE BIT CLOSER [001:24:23;374] ♪ HEAR WHAT I HAVE TO SAY [001:24:36;153] ♪ JUST LIKE CHILDREN SLEEPING [001:24:40;790] ♪ WE COULD DREAM [001:24:40;790] THIS NIGHT AWAY ♪ [001:24:51;435] ♪ OOH ♪ [001:24:52;735] ♪ BUT THERE'S [001:24:52;735] A FULL MOON RISING ♪ [001:24:55;973] ♪ LET'S GO DANCING [001:24:55;973] IN THE LIGHT ♪ [001:25:08;050] ♪ OOH ♪ [001:25:09;752] ♪ WE KNOW WHERE [001:25:09;752] THE MUSIC'S PLAYING ♪ [001:25:13;255] ♪ LET'S GO OUT [001:25:13;255] AND FEEL THE NIGHT ♪ [001:25:26;402] ♪ BECAUSE I'M STILL IN LOVE [001:25:26;402] WITH YOU ♪ [001:25:31;440] ♪ I WANT [001:25:31;440] TO SEE YOU DANCE AGAIN ♪ [001:25:35;444] ♪ BECAUSE I'M STILL IN LOVE [001:25:35;444] WITH YOU ♪ [001:25:39;515] ♪ ON THIS HARVEST MOON [001:26:02;038] ♪ WHEN WE WERE STRANGERS [001:26:05;241] ♪ I WATCHED YOU FROM AFAR [001:26:18;554] ♪ WHEN WE WERE LOVERS [001:26:22;457] ♪ I LOVED YOU [001:26:22;457] WITH ALL MY HEART ♪ [001:26:33;902] ♪ BUT NOW IT'S GETTING LATE [001:26:37;873] ♪ AND THE MOON [001:26:37;873] IS CLIMBING HIGH ♪ [001:26:50;585] ♪ I WANT TO CELEBRATE [001:26:55;356] ♪ SEE IT SHINING IN YOUR EYE [001:27:07;569] ♪ BECAUSE I'M STILL IN LOVE [001:27:07;569] WITH YOU ♪ [001:27:13;308] ♪ I WANT [001:27:13;308] TO SEE YOU DANCE AGAIN ♪ [001:27:16;844] ♪ BECAUSE I'M STILL IN LOVE [001:27:16;844] WITH YOU ♪ [001:27:22;149] ♪ ON THIS HARVEST MOON [001:27:42;169] ( harmonica solo ) [001:28:15;368] ♪ BECAUSE I'M STILL IN LOVE [001:28:15;368] WITH YOU ♪ [001:28:20;874] ♪ I WANT [001:28:20;874] TO SEE YOU DANCE AGAIN ♪ [001:28:24;377] ♪ BECAUSE I'M STILL IN LOVE [001:28:24;377] WITH YOU ♪ [001:28:29;715] ♪ ON THIS HARVEST MOON.
xHamster 2020 Trend Report
HOW WE GOT HERE
To understand where we’re going, we have to look at where we’ve been. We gathered top Google searches related to porn over last decade to give idea of what's popular over 10 years.
And this is what age distribution looks like on xHamsterLive.
Cam users skew much younger — dramatically so.
For years, anti-porn activists relentlessly prophesied that exposure to adult material will only lead to more extreme material — a theory that might have seemed supported by the growth of BDRM and anal during the 2010s — but now? It looks like the surge may have been curiosity — a side effect of the 50 Shades phenomenon.
As we move into 2020, let’s hope this next decade welcomes more open forms of sexuality — with more sharing and less shame.
