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Google to get more “real-time” with the search results…

Image by what gets me hot via Flickr

The words were barely out my mouth about the urgent need for Google to get more “real-time” with the search results…

..when Voila!
BOTH Google and Bing
announce strategic alliances with Twitter.

Naturally, the Twitter grapevine was ablaze with the news.

I have 3 things to say about this (besides, “I told you so!” ).

1. SEX

Like sex, this is bigger and more pervasive than most people realise.

Social Media is now bigger than porn. And Google and Bing garner most of the search engine traffic for the English-speaking world.

This move not only marks Twitter’s Cinderella ascendancy to what some have termed “being a first rate citizen” of the burgeoning real-time Social Media spaces. (In these spaces, Twitter has long been looked down upon as Facebook’s 2nd rate, country-mouse cousin).

It’s also a watershed for search engines generally. It’s a crossing of The Rubicon, into a search world of a more immediate search result context.

The search brass ring: Give searchers the most relevant and most current results. Now!. Image Credit: Janek M

And it’s not just “real-time” search that’s the magic pill here. It’s the combination of real time search and searcher relevance that’s so virile and potent from a search perspective. 

In that context, this may very well be one of the sexiest things to happen to both Search and Social Media in about 6 months. Which is aeons in cyber terms.

2. SEARCH

As @jowyang suggests:

There are a lot of blog posts and articles about the Twitter, Facebook, Microsoft and Google Deals, but most miss a key insight. Social Search Shifts Power To Twitter Users, As They Influence Search Results.

He expands his thoughts on that in his post written with Charlene Li about social search and how customers will influence search results over brands.

One of the key points of that is that this trend towards micro-media (and social search) requires companies to pay attention to the real time and social web for marketing, support and competitive strategies.

From a search professional’s perspective, it means our search methodologies will need to be modified and possibly even re-invented – to cater for this rapidly changing search landscape. 

Some of the relatively crude “blast” techniques some marketers have used to try game Social Media spaces will not work. Inevitably, Twitter and the search engines will work mutually to distil better signals and separate them out from the Social Media noise. As they do that, Search Marketers will need to adopt more sophisticated techniques to get results.

3. SOCIOLOGY

Lastly – this Google-Bing-Twitter real-time search-fest doesn’t really surprise me because it’s smack-bang on target with mega-trends affecting all of us.

Trendwatching.com’s megatrend for October 2009 is Nowism.

A bit more about that megatrend from their site:

NOWISM | “Consumers" ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences.

Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

As Trendwatching points out – the human desire for instant gratification is nothing new:

….our current consumer societies handily accommodating and encouraging this relentless pursuit of instant information, communications, pleasure, if not indulgences. En passant reducing the ‘now’ to mere minutes, if not seconds….

What is evolving though is how quickly and easily we can do that and what mechanisms are available to do so.

So, the Google-Bing-Twitter ménage à trois is merely a symptom of a much greater trend.

It’s in sync with Zygmunt Bauman's "Liquid Modernity”

Social forms and institutions no longer have enough time to solidify and cannot serve as frames of reference for human actions and long-term life plans, so individuals have to find other ways to organise their lives.
 
Such fragmented lives require individuals to be flexible and adaptable — to be constantly ready and willing to change tactics at short notice, to abandon commitments and loyalties without regret and to pursue opportunities according to their current availability.

In liquid modernity the individual must act, plan actions and calculate the likely gains and losses of acting (or failing to act) under conditions of endemic uncertainty.

Anyone who has spent enough time getting to grips with Twitter will realise, this is exactly the paradigms Twitter serves so well: The online quest for the Instant Information Orgasm.

Enough waffling on about sex and socialism though.

Let’s cut to the chase and raise our champagne glasses to Nowism… And to Twitter as a vehicle of liquid modernity in Search.

Viva the hotbed of instant Search gratification!

For another angle on this story you may want to consider this very entertaining talk given by Rory Sutherland, in which he talks about the fact that intangible value is becoming more and more important - things like real time search and immediate information and influence have huge relevance to or world today.

 

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elvis peta

Image by what gets me hot via Flickr

PETA Interested In Leasing ‘Elvis Ranch’, Turning It Into Veganism Center « ecorazzi.com :: the latest in green gossip

A ranch once owned by the late Elvis Presley is up for sale — and PETA is interested in leasing it.

The 155-acre spread, located in Horn Lake, Mississippi, was purchased by Presley in 1967 and served as the site of his honeymoon with actress Priscilla Presley. In its current condition, the ranch raises cattle for slaughter — something PETA would love to see turned into a “Don’t Be Cruel” education center to promote veganism.

“Kids deserve to know that the animals who are turned into blue suede shoes and burgers are thinking and feeling individuals who don’t want to die and often panic at the slaughterhouse and try to run for their lives,” wrote PETA executive vice president Tracy Reiman in a letter to the sellers. “We are hoping that Mr. (Dennis) McLemore doesn’t have a ‘wooden heart’ and will let PETA make this a place where ‘Don’t Be Cruel’ means loving cows rather than eating them,” she said.

Unfortunately, the ranchers aren’t interested in leasing the property – but would happily sell it to the animal rights org. The current price stands at $6.5 million.

With PETA’s budget, $6.5 million seems like a steal for a massive piece of Elvis memorabilia. Such a place would bring in the crowds — which would give the group a public forum to spread its veggie message. Methinks, however, that this may just be another publicity stunt. Color me heartbreak hotel.

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DASH-

dash 




dashes dashed dashing dasher dashers 



day daily daylight days midday goodday gidday deal dealer dealers dealership dealerships dealing dealings deals dealt undealt dean deans deanship deanships deanery death deathly deaths deathless deathlessly debauch debauching debauches debauched debauchery debaucheries debaucher debauchers decade decades decadence decadences decadent decamp decamps decamped decamping decampment decampments deliberate deliberately delight delights delighting delightfully delightful delighted delightedly delude deludes deluded deluding delusion delusions delusive delusional depict depicts depicted depicting depiction depictions die died dies dying undying difference differences different differently difficult difficulties difficulty digest digests digested undigested digesting digestion digestive digestives digestible indigestible directory directories disappoint disappoints disappointing disappointingly disappointed disappointment disappointments discover discovered discoveries discovering discovers discovery discoverer discoverers undiscovered rediscover rediscovers rediscovered rediscovering rediscovery rediscoveries dish dishes dished dishing disorder disorders disordered disorderly distract distracts distracted distractedly distractingly distracting distraction distractions dividend dividends do did didn does doesn doing doings don done doer doers dodge dodges dodged dodging dodger dodgers door doors indoors indoor outdoors outdoor doubt doubted doubtful doubtfully doubter doubters doubting doubtless undoubted undoubtedly doubts down downs downed downing downings downward downwards downtown dozen dozens drag drags dragging dragged drape drapes draped draping draper drapers drapery draperies draw drawing drawings drawn undrawn draws drew redraw redraws redrawing redrew redrawn drink drinks drinker drinkers drank drunk undrunk drinking drug drugged drugging drugs drunken drunkenness drunkenly dumb dumber dumbest dumbness dumbly during

Artist Dash Snow rammed-screwdriver into his buzzer other day.
He has no phone.
He Downs now if you want to speak to him you have to go by his apartment on Bowery and yell up Borax-like.
He welcome to window to let you see that.
He sees you.
He has-periscope.
He puts up.
He can check you out first • Seemed Happy and Healthy Say Shocked Friends • Will Work Benefit From Ghoul Factor Partly it comes from his graffiti days. 

Adolescence-year-old spent tagging city and dodging police.
Pretty paranoid about lots of things in general and some of it was dished out to him but others Created.
Himself friendless year-old-artist who like many friends has made significant artistic contributions to ever-expanding mythology of Dash Snow.
And went to London together this fall for show in which they both had work had bought one sculpture for $.
Got them-fancy hotel room on Piccadilly.
They had to flee it in middle of night with their suitcases before it was discovered that threatened one of their Hamster Nests which they'd quite-few times before.
To make-hamster Nest and shred up to phone books.
Yank around all blankets and drapes.
Turn on taps.
Take off their clothes.
And do drugs.
Mushrooms.
Coke.
Ecstasy.
Until they feel like hamsters. * Warhol Children and Best of Bowery School.