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June 10, 2018

New to MyFonts: Color Fonts

New to MyFonts:
Color Fonts
Color fonts enter the graphic mainstream with the release of five stunning and imaginative families from the ever-inventive Argentinian studio Sudtipos. Their founder and creative figurehead Ale Paul talks us through the new possibilities.
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MyFonts: Ale, let’s start at the top: what are color fonts?
Ale Paul: You can think of color fonts like, say, emojis: these fonts come with preset color schemes, so when a user typesets with them, some colors appear incorporated in them, determined by the font’s designer. Altering the colors is possible, but with some limitations. Some popular programs, like the latest Adobe Illustrator, allow for the user to make easy color changes to artwork, but the fonts must be converted to outlines first. I’ve created a short video demo to show everyone how this works.
It might seem complicated, but the predecessors to this, like chromatic faces in the wood type era, or layered fonts in digital, were even more fiddly. With color fonts, however, everything comes preset on a single layer, including all the color elements.
MF: Got it — that makes sense. So, how do you see graphic designers using color fonts in their work?
AP: The same way they use digital fonts in general, really. The only difference is that these fonts come already colored. Which may make it easier for the layout artist, if they like the embedded colors. If they don’t, they can easily change them in the right program. The embedded colors are really just a starting point, kind of a simple reminder that this particular font contains elements that look great in a particular color, or in multiple complementary ones in some cases.