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February 12, 2009

Asher Roth: “I Love College”

“I Love College” previews from Asleep in the Bread Aisle, 23-year-old Pennsylvanian Asher Roth’s debut album, out via Universal this April, and it seems an odd choice for a first single. The track completely skirts all the rap cred Roth has managed to accrue (Steve Rifkind signed him, DJ Drama co-hosted his mix tape, XXL put him on its “Class of ‘09” cover) in favor of blatant radio pandering. But then again, so did Eminem with “My Name Is,” and look how that white rapper turned out. The rhymes may be featherweight (“nothing wrong with some fun / even if we did get a little bit too drunk”), but there’ll be plenty of time to flex lyrical muscle. In the video, watch for a cameo from the Cool Kids!